By now, I suppose all of us are aware of the ever-growing tech-driver world. Nowadays, ordinary people can’t imagine their day without checking their “imaginary” world. Either its googling, checking your e-mail, your social media profiles or reading your favorite blogs, the fact is that we deeply rely on them. Nearly each of our decision must be supported with the help of the internet.
And this acceleration is not going to stop here but will continue to rise exponentially. That is why only the businesses that will stay in line with the ever-changing digital marketing channels and trends, will be eligible to share the biggest slice of the cake.
So here are the top 5 digital marketing channel’s we believe will be dominant in this year of 2021:
1. Voice Search
Voice search slowly but steadily is gaining trust from internet users. And that’s no wonder…imagine just how more reliable and time-saving is to switch from traditional “type” search to voice search? With that being said, we can safely assume that voice search is becoming a digital marketing channel that cannot be underestimated.
According to BrightLocal, 58% of consumers used voice search to find information on a local business in the last 12 months (2018 USA), and smartphones are mostly used to perform voice searches (56% have tried).
At the same time, the local businesses are likely to see huge benefits from this trend in the near future.
2. Video Marketing
A video is vivid, engaging, can be empathic, and also much more convincing. There are many reasons why people prefer video over text. Because of that, it is believed that in the year 2021 video content will be a preferred medium of choice between users. Through videos, you can communicate your content/product/service more efficiently than many other mediums.
The good thing is that, in order to make a great and compelling video, you don’t need to invest tons of money. Nowadays you can do it even with your smartphone. People got used to, or even they prefer more casual videos, just because the producer put more effort into the story instead of the quality of the recording.
For these few reasons, we believe the videos will become the main focus of any marketing project in the upcoming year.
3. Compelling content
You’ve probably heard that compelling and mesmerizing content is what drives people to websites. In 2021, we believe that users will continue to put their time in trustworthy content, especially with so many different websites out there. So it’s of paramount importance that you stand out from the others.
Also, a very important factor in content creation is to know your audience. The content must fit your targeted users and be adapted to the channels through which you are communicating it. Besides, never forget to update your content on a regular basis in order for your audience to stay engaged.
So remember, the content is the foundation of your company. Think wisely before deciding how to approach your content creation as it directly fuels your traffic.
If you haven’t engaged one, chatbots are substitutes for real people whose job is to offer customer support for people on a particular website. The benefits are getting faster and more accurate answers. Plus, nowadays people do not mind speaking to a chatbot, but even prefer it over speaking with a real agent.
Recently, chatbots have been positively accepted by lots of users hence their popularity is rising. It is believed that by the end of the year 2021, nearly 80% of online businesses will incorporate this utility.
5. The next-level Email marketing
Email marketing had, has and will have a major impact in the digital marketing world. We believe that it has the potential to perform even better in 2021. In order to satisfy the needs of demanding customers, email marketing will have to evolve. It’s getting much tougher to convert your prospects and the way we see it, it will be a year where personalized and qualitative emails will do the trick.
According to Oberlo, we’re going to share the most important statistics regarding email marketing:
- In 2017, global email users amounted to 3.7 billion users (Statista, 2018)
- In 2017 alone, 269 billion emails were sent and received each day (Statista, 2018)
- For every $1 you spend on emails marketing, you can expect an average return of $32 (DMA, 2018)
- According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018)
- Emails with personalized subject lines generate 50% higher open rates (Yes Lifecycle Marketing, 2017)
Therefore, we suggest you use your data as efficiently as you can in order to create personalized and interactive emails that will show great results.