Search Engine Marketing
With over 5 billon daily searches (and still growing), Google platform is the most popular place to grow your brand. However, at the same time it’s the most competitive. That’s why it’s essential to invest in marketing companies who know how to utilize the Google ad services and optimize your ads so they can be most relevant to your end users. On google platform, you can advertise: services, products, video content, web content etc.
Google Search Network
Google platform offers you a vast array of possibilities. When you put an ad on their network, Google will display it whenever someone will search with the key wording you set. It’s an excellent form of advertising, because it targets only the interested audience.
Google display network
This platform gives you the possibility to extend your presence on others people web-sites which are relevant to your business. The benefits of this type of advertising are: getting larger audience reach, has cheaper cost-pay-click, creating visual ads, creating remarketing ads etc.
You can also display your ads on relevant YouTube videos. It creates a different experience and opportunity for the audience to find out about your brand/service/product. With the creation of exquisite and unique ads, you can rapidly feel their benefits.
The power of remarketing is that it allows your business to stay connected to your previous audience, even after they’ve left your website. With that being said, they will be exposed to your ad banners afterwards, which ultimately creates brand awareness, creates trust and increases traffic.
SEO (Search Engine Optimization) represents a key factor for improving the visibility (positioning) of your Web Site in the search results.